The Cocoon Club concept

The Cocoon Club concept is an exciting alternative in ‘Living Style’ for the over 50s. It is intended to be a total contrast to the existing and widely publicised practise of constructing blocks of apartments usually alongside main thoroughfares and close to town centres. Albeit, that there is a demand for such accommodation, it tends to appeal more to people in the older age groups of 65 plus.

The Cocoon Club is designed to attract a significant ‘Living Style’ market of the 50 – 65 age groups who having brought up the family, now wish to enjoy their newly found independence in a modern and more exciting environment. They can achieve this by being financially secure either through organised pension plans, savings or by disposal of the no longer required family house.

Evidence would point to people now adopting different attitudes towards the ‘Family Home’

Evidence points to people now adopting a different attitude from the previous generation towards keeping the family home and other resources solely to the benefit their offspring. ‘Spending the inheritance’ has become a reality and is likely to grow as financial circumstances change and as people live healthier and longer lives.

The 50 – 65s have been drawn towards second homes – particularly overseas, due to cheaper property costs and better climates and perhaps a touch of the exotic (we’re brave enough to take the risk….even though we can’t speak the language…..neither do we know local customs…..and unfortunately it is quite possible we will be ripped off). The old adage of ‘let’s get somewhere the kids and grandchildren can come to spend their holidays’ maybe a better bet at home if the right proposition was available.

The current financial downturn is having a negative impact on existing second home owners and large numbers are trying to sell as a result. New investors are also being put off. Health issues are also a consideration when living abroad, particularly when ‘pandemics’ litter the media.

Perhaps many of the 50 – 65s could be tempted towards ‘Style Living’ within the UK providing it offers accommodation that it would suit a number a different requirements. A home that caters for diverse tastes, takes account of hobbies and pastimes , meets disabilities if required, would be seen as challenging, but totally acceptable as modern living for residents.

The locations for such homes would be crucial to the success of the project as people likely to be interested in this proposition, would be more adventurous and come from lower age range of the retirement spectrum.